"The gist of the article is that U.S. women were browbeaten into shaving underarm hair by a sustained marketing assault that began in 1915. (Leg hair came later.) The aim of what Hope calls the Great Underarm Campaign was to inform American womanhood of a problem that till then it didn't know it had, namely unsightly underarm hair."
"In July of 1915, the first Gillette razor for women came on the market. But where Gillette had responded to a clear void in the men’s hair removal market, he now faced the dilemma of promoting to a market that did not yet exist. Hence Gillette was responsible for introducing to American women the revolutionary concept of shaving."
