Effectiveness? Like click-through rate? It's irrelevant in this model, really.
The popunder loads the page that loads all of the other ad-clicking domain pages, and since it's a popunder it's probably not noticed until the browser has loaded the entire contents.
It's damn brilliant. Paying $3k for low-end $500k? That's a great ROI.
my point is: how many people even let the popupunder load?
i visit a few forums that have popunders for the first sessio n click. it's almost a knee jerk reaction to close the window while i wait for the forum index to load.
He is making the assumption that 100% of the visits translates to a popunder being able to do it's thing. I just want to know if the real world the number is 99% or 10%.
The described scheme has nothing to do with popunders really. A hidden iframe is loaded in which the advertisers ad is "displayed" and the publisher gets payed on cpm. The user doesn't even get to see the ad.
anyone have any data on the effectiveness of popunders? this is one area i never have to deal with (thankfully)