For $99 you can get DNA analyzing; that is a cheapest price you can find anywhere imo. However, their service is extremely slow. You are looking at about 6-8 weeks until you get to see your result. I guess they are trying to offset the expenses. Nevertheless, it's a great service to find out your roots and health problems.
That doesn't even seem extremely slow to me. My gram buys crap from china on tv that takes 6-8 weeks. Maybe it's because I know little to none about the subject, but how long should it really take?
Ideally, it would be about a week of processing time (probably a little less). But, I assume they have a limited number of machines and a backlog. And they probably batch everything to make it as cost-effective as possible. At $99 they are running very close to cost.
The turn around rate is 1-2 weeks before they received venture capital and lowered the price. Although, I believe that $49 deal came with yearly subscription? And you have to pay a bit extra to see all the cool new stuff.