"It found that the interests of users was markedly different to that of traditional editors."
By saying this the author makes a couple of assumptions:
1) By users, the author seems to imply the same people who use mainstream media. But really, in this case, "users" are dedicated communities built around digg, reddit and delicious -- which explains the propensity for technology related news items.
2) It could be that users dont prefer to promote mainstream news stories simply because old school media is an existing reliable source of such stories. For example, you could rely on BBC and CNN to report the latest natural disaster -- digg and reddit dont have to do this for their users.
By saying this the author makes a couple of assumptions:
1) By users, the author seems to imply the same people who use mainstream media. But really, in this case, "users" are dedicated communities built around digg, reddit and delicious -- which explains the propensity for technology related news items.
2) It could be that users dont prefer to promote mainstream news stories simply because old school media is an existing reliable source of such stories. For example, you could rely on BBC and CNN to report the latest natural disaster -- digg and reddit dont have to do this for their users.