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Apple is literally selling them as fast as they can make them. The iPhone 5 and the iPhone 4s were the #1 and #2 selling smartphones last quarter. So, I kind of doubt they are on the verge of shuttering the brand.



Chasing revenue quarter to quarter is the surest way there is to find yourself out of quarterly revenue pretty fast.


Blackberry also did this and continued to sell the same technology through slightly modified hardware.

Look how long it took them to come out the nose dive they were in. Apple could very easily go down this path and never realize it until its too late.


I think they would start to realize it if sales fell. The fall in Blackberry sales was clear. iPhone sales are still rising.




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