Thanks for the feedback. As mentioned elsewhere, we're very keen to open up with something like a Magento plugin or something targeting a similar product just to showcase the querying front-end and mapping tech with a known schema.

Business model-wise, we'll be offering per-seat licensing for internal apps, and likely traffic-based pricing for more public apps. We are a SaaS app - the intelligent bits happen in the cloud. The default option is to integrate one of our agents to gather data, or publish data to us via an SDK (or REST API). Because it's a deal breaker for many people, we're working hard to enable scenarios where data never leaves your network, but we know your schemas and ontology, and so the NLP bit happens on our side, but the querying happens privately. Obviously this can have an affect on our ability to do entity recognition, so it's an interesting problem.