Your comparisons are not parallel. The article isn't saying LinkedIn contains a virus. The constructs "Linked grows with viral features" and "LinkedIn is a Virus" are much closer than you suggest.
I don't think the article meant that linkedin grows virally though. I think it was trying to compare linkedin to a virus that spreads by hijacking your address book.
Compare: "Cute cat video goes viral" vs. "Cute cat download contains a virus"
Then compare: "Linked grows with viral features" vs. "LinkedIn is a Virus" (with capital V).