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Mahn
on March 11, 2013
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The 1% fallacy
> You don’t look at a pie and just say, “I’ll take 1% of that”.
Exactly. Pretty much sums up everything that is there to say about the article.
james1071
on March 12, 2013
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100% wrong. Most products are launched into existing markets and estimating a likely market share is essential.
Mahn
on March 12, 2013
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Essential for what? You can get an idea of what the ceiling of your market looks like, but that's it. Unless you can strongly and credibly argument how, saying you'll get 1% of the market is equivalent of saying nothing.
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Exactly. Pretty much sums up everything that is there to say about the article.