This is also known as failure to segment the market on the old-school list of entrepreneur mistakes.
Maybe there is a $100 B of revenue out there. But 40% of it is locked up in internal markets, and 40% of what's left is locked up in long-term contracts, and 40% of what's left is held in government contracts you can't get, etc etc etc and pretty soon you need to grab something like 25% of the market just to break in.
Maybe there is a $100 B of revenue out there. But 40% of it is locked up in internal markets, and 40% of what's left is locked up in long-term contracts, and 40% of what's left is held in government contracts you can't get, etc etc etc and pretty soon you need to grab something like 25% of the market just to break in.