When the next person tells you she will get 1% of any market then ask her to identify her top x customer prospects by name, describe how she will reach those customers and why those customers will buy her software instead of her competitors.
If you decide to abstain from the normal generic pronoun "because women feel that you aren't referring to them when you use he," then that very logic means that you aren't referring to men when you use "she" to talk about stupid individuals as above.
Hopefully, our friend above did mean the message in a sexist manner. I find the modes of failure present in the other alternative too sad to contemplate.
not sure if that was tongue in cheek but only intent of post was example to show market %s are meaningless if you are going top down.
if he or she can go bottom up - show which customers he or she will win (how and why) - and then show what segment of market that represents then that is more valid.
