On top of that why is that silly ABC keyboard used everywhere on TVs? I've seen it on the 360, Apple TV, and the Roku. I have to actively look for where the keys are. If it's QWERTY, I may have to push a few extra buttons, but I know where the keys are.
I was going to say something sarcastic about how most of us still remember the order of the alphabet, but then I realized that there is probably another reason for their choice. Unless the software keyboard is going to have four wide rows, alphabetical order is probably better. In the video the keyboard is a 6x6 grid, which lets it fit alongside the search results better.
Those keyboards are the devil, they're the most infuriating part of modern technology.
The most sensible work around seems to be generating passwords based on the keyboard type, having passwords that don't require jumping up and down left and right for every new character reduces the experience to a mild inconvenience. Fortunately I've not had to use a device with such a keyboard in a while, since putting my Apple TV in a box... if I ever have to go near one again then investing an hour putting together a keypad friendly password generator may be in order.