I think they're missing the point of the "learn to code" message. It's not to become extremely wealthy or have a higher status in life. Sure, having computer skills and finding a job is a nice benefit of learning to code, but the idea of learning to code comes from the fact that so much of the world now is built around code. Sites, communities, apps, etc are all built on code. Knowing how to code gives the ability to create and participate in the world.