There is quite a bit of focus on the jobs aspect here, which will inevitably push people towards the business.
When I was a student, there was a similar push for teachers (a field also having a shortage of people at the time). The result is that I have several friends who are fully qualified to be teachers that haven't been able to find work in the industry for many years now.
I agree that simply having programming in school isn't going to see everyone becoming programmers. Programming has been offered in the schools here since at least my father's time – though there does seem to be a disproportionate number of programmers come from my region, for what it is worth. However, code.org specifically does seem to come with the purpose of trying to bring more people into the industry.
When I was a student, there was a similar push for teachers (a field also having a shortage of people at the time). The result is that I have several friends who are fully qualified to be teachers that haven't been able to find work in the industry for many years now.
I agree that simply having programming in school isn't going to see everyone becoming programmers. Programming has been offered in the schools here since at least my father's time – though there does seem to be a disproportionate number of programmers come from my region, for what it is worth. However, code.org specifically does seem to come with the purpose of trying to bring more people into the industry.