It is true that it's the same company, however, the link you're referring to is about image compression and not video compression.

So, in the case of jpegs, their compression is not lossless, they just claim the losses are not that perceptually visible.

Apart from the strong PR claims, this is actually not that bad, no? If you have two lossy compressions, but one is perceptually better, you will rather use the perceptually better one, no?

I see this in the same way that apple pitches the retina display (where supposedly you wouldn't be able to more finely resolve pixels from some standard distance).