note: you're not trying to be perfectly accurate, and or flowery.
you're trying to communicate plainly, and to keep their attention long enough to get to the next slide / next pitch.
thus, sometimes taking a shortcut is imperfect, but useful.
note: "X for Y" does NOT work very well if neither X nor Y are well understood for the audience. however, it can work ok as shorthand while the person "peels the onion" and gets a deeper, more comprehensive understanding of the concept.
The best thing about "X for Y" is that it is 3 words long. If there is a more descriptive 3 or 4 word phrase, use it. Tipjoy could have been "Digg with Cash" but both "Makes micropayments work" and "Simple, social payments" are more descriptive.
you're trying to communicate plainly, and to keep their attention long enough to get to the next slide / next pitch.
thus, sometimes taking a shortcut is imperfect, but useful.
note: "X for Y" does NOT work very well if neither X nor Y are well understood for the audience. however, it can work ok as shorthand while the person "peels the onion" and gets a deeper, more comprehensive understanding of the concept.