Basically, some organisations make their processes easily visible to most employees, and some don't. The ones that do can train people more quickly and improve their processes more quickly. Organisations that make 'peripheral participation' easy might be better customers for developers than those that don't. You might not have to make many sails or use a height gauge too often to 'see' what the issues are, just interview knowledgeable people carefully and cross reference the results with observation.
As a concrete example, the original author invested a considerable amount of (quite expensive) time in learning about sail making and lathe operating. In some of the 'business applications' I have to use daily, it is pretty obvious that the customer was a manager higher up and that the interface we have to use to populate the database that generates the wonderful reports has not really had much time spent on it!
http://www.infed.org/biblio/communities_of_practice.htm
Basically, some organisations make their processes easily visible to most employees, and some don't. The ones that do can train people more quickly and improve their processes more quickly. Organisations that make 'peripheral participation' easy might be better customers for developers than those that don't. You might not have to make many sails or use a height gauge too often to 'see' what the issues are, just interview knowledgeable people carefully and cross reference the results with observation.
As a concrete example, the original author invested a considerable amount of (quite expensive) time in learning about sail making and lathe operating. In some of the 'business applications' I have to use daily, it is pretty obvious that the customer was a manager higher up and that the interface we have to use to populate the database that generates the wonderful reports has not really had much time spent on it!