I've actually been using this since open beta. This is for those like me, who can do devops when pressed to, but really hate it otherwise. Which is most web devs I know.

The neatest thing is being able to transfer your stuff to another provider within minutes. I haven't tried the manual thingy yet, seemed like too much fiddling, really.

The cost in my case isn't significant, less than an hours worth monthly. I'd have wished for more frameworks as RoR isn't really my weapon of choice.