Isn't it somewhat ironic that Forbes purports to educate the reader on modern marketing techniques with a site which seems hell bent on putting you off reading it using some of the most annoying web adverting I've ever seen. Setting filters to block.
Aside: WebKit may be the jQuery of browser engines, but Firefox with NoScript makes browsing media sites far less annoying. And with all the external script calls, they load faster and use less system resources as well. I read a recent Phonorix article, and a box flashed on the screen momentarily. I thought it might have been an image related to the article, so I did a "Temporarily allow all this page" from the NoScript menu. I had to repeat that 12 times to get all 29 of the external scripts to load. Media sites are just getting ridiculous these days.