I enjoyed how her profile danced around Wevorce's raison d'etre, without actually coming out and saying it: acrimonious divorces are fueled (or created entirely) by lawyers.
As a lawyer with many colleagues practicing family law, I don't think this is terribly fair. Divorces are acrimonious because the overwhelming majority of divorcees have fundamental issues with their spouse that they can't even verbalize, let alone work out. The underlying feelings that trigger the explosive fights about nothing (think toilet seats or dishes in the sink) are only magnified when blame for failure of the marriage and the dividing of assets/children comes into play. In other words: divorce is acrimonious because people going through divorce literally go crazy.
I would bet Wevorce is successful because it integrates counseling/communication into the divorce process, something that is basically prohibited when both sides are represented by counsel. That alone sounds like a substantial improvement.
As someone who went through a bitter, totally unfair, divorce - I agree that lawyers can be POS in these situations.
I was belittled, laughed at, threatened and completely farked over by my ex's lawyer. They drew out the process an incredible amount. Why? Because I was paying all of her legal fees.
Every single court appearance they had a different attorney show up - if they bothered to show up. I am still extremely bitter over the whole process and pray I never run into any of those lawyers in person on the street.
Nothing has made me so close to extreme actions as has those complete thieves. I still hold a special place in my heart for revenge against that company.
liber8: you are correct about Wevorce's raison d'etre. If you look more at their website (www.wevorce.com), you will see that the model does clearly integrate counseling/communication/financial aspects into the process. In fact, those features are the basis of the model. This is precisely the reason it has been successful in its beta phase. I should know, I went through the process.
The model provides a space for spouses to verbalize their issues in a neutral space, without attorneys getting in the way with sometimes overly zealous advocacy.
As an attorney myself for the past 10 years, I have grown weary of the restricted legal system and its outdated modes of advocacy that silently espouse that the only way to deal with conflict is by battling in the courts. Slowly, but surely, mediation, I believe, will gain more traction into the mainstream of the legal system; however, the main hurdles of that happening are the lawyers enjoying success in "battling" for their clients' dollars, rather than seeing the forest for the trees.
Here's to the possibility of the legal community embracing, or at least willing to accept, an alternative way to handle divorce without fearing the inevitable change to the legal culture it brings.
"If may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad." C.S. Lewis
Hey HN: (while we're discussing family law) someone please make a startup that improves adoptions and/or surrogacy.
The fees are intense. $20k, 50k, 100k gets dropped left and right in this space. (Never underestimate the human drive to reproduce!) Most of that goes to agencies (who do good work, but incredibly inefficiently) and to foreign governments (if international). All to adopt kids that need a good home.
Navigating these waters is intense and difficult. There are so many hucksters, scams, multiple government bureaucracies, lawyers, clinics, and way too many options to make sense of things. It's a nightmare.
This is my pain point right now; I'll be your first customer!
Regardless, congrats to Wevorce for taking on family law.
I heartily recommend becoming a foster parent through your state children/family services agency. It's an oft overlooked route to adoption and, despite a million frustrations of its own, has worked much better for us than private adoption seems to/would have.
My wife and I took this route in Massachusetts. We were VERY lucky from the start and quickly had a baby placed in our home on the "adoption" track rather than "reunification". It was a long road due to legal issues with the birth mother, but the end result was an adoption with $0 in legal fees paid by us. In fact, during this time the state considered us foster parents and we got a small subsidy every month.
If you have more time than money, the foster care route is definitely a good option. Plus, there are a LOT of kids in foster care waiting for a permanent home.
I have no experience, so please excuse this if it's insensitive, but isn't the difference between adopting and being a foster parent the fact that as a foster parent you are only a temporary guardian for the child? i.e. they usually have parents they would go back to eventually?
Not insensitive at all. Fostering is just the first step, and can be followed by a formal adoption. Our three adoptions were foster for ~2 years as the case made its way through the courts (we got all the kids at <1mo old).
Depending on the situation, kids can go back with their biological parents. The social worker should be pretty up front about the prospects of that, though. Of the 5 kids we've fostered, 2 went back to their parents and we were well aware of that before we took them (they were 3 and 6 years old). Usually when infants are removed from a home, there's not much chance of them returning.
I am not certain but I think being a foster parent you can decide to permanently adopt the child after a period of time, thus he calls it an "overlooked route to adoption."
It's called Fost-adopt in our state. When a child is taken from a home they have to put them somewhere. If you let them know you want to adopt then they will give you children with a very high chance of never being able to return to the parents. Instead of paying for adoption you get paid. Up to about $1,500/mo pre-adoption.
Its funny you say that, my wife and I recently went to a local adoption seminar and the entire time all I could think of was "Wow, this process seems incredibly broken and in need of some technology-based efficiencies" ... I think it would take a startup comprised of an existing agency + attorney(s) + hackers but I totally agree with you. Sprinkling some crowd-funding could also be possible here.
Having gone through the adoption process successfully twice, I've thought a bit about what it might mean to create a product that could help here. One challenge is that adoption is very local and distributed. The homestudy and post placement processes don't seem like obvious areas where you could make incremental improvements to the current system.
There could be something in a service to help with adoption profiles. There's a lot of parts to that process that could be facilitated. I also wonder if parts of the education process (eg several of the mandatory parenting, etc. classes) could be put online.
"Wevorce is already having success. While living in Idaho, Michelle ran a beta test. She put 104 families through the system and only one went to court."
This was the part that was most surprising to me. That's an incredibly good success rate (albiet with a small test) for something that's trying to mediate such a polarized situation. All it takes is either party not being satisfied with what they got to push it to court, so it must be extremely good at helping both sides feel comfortable with the outcome.
Careful: there's also a self-selection effect here. Only those couples who have a fairly good chance at a somewhat amicable separation would even try a service like this. Wevorce would probably have a much lower success rate with 104 randomly selected families going through divorce.
For a scientific study you are absolutely correct, however, this is a business and in business you only deal with the self-selecting group that would use your service. The better question would be what percentage of the market would actually use this service, especially knowing that it has and over 99% success rate. In my experience women often want a fast divorce and men want a cheap one so if she can provide that she has a winning business proposition.
I think asking whether wevorce provides any benefit to its customers is also a pretty good question. This is why the self-selection problem is important. 99% of wevorce users don't go to court, but is that an improvement over the baseline percentage for the kinds of couples that would use wevorce?
Thanks for the question (I'm with Wevorce). I think you're right, that self-selection does contribute to our very high success rate. But the fact is, we definitely see our share of contentious situations and are able to help them too. Since we know that even some of the folks who want an amicable divorce at the beginning are turned hostile by the grind of the traditional system, we don't see self-selection as "a problem." We're happy for amicable divorces anyway they come.
The benefit to our customers goes well beyond signing the papers. There's a strong education and co-parenting/budgeting tool component which, clients tell us, brings way more value than the legal aspect of ending a marriage.
Another point: Wevorce not only has to convince both parties that an amicable divorce is best, but they have to overcome possible influence from friends/family/lovers as well. This is quite an accomplishment.
Really? This is what it's come down to? Parenting and separation via day-planner. No wonder so many of my friends aren't getting married.
A common law marriage is likely to last a lot longer these days since, well, it's not common law unless you've been together for a while. Sometimes years.
This is also another reason why parents who ignore their children's feelings when getting a divorce are a bunch of inconsiderate bastards. You can argue all you want about how things are just not working out, but unless one of you is abusive or reckless, there are no irreconcilable differences. You just suck at getting along with each other and you should have thought about that more before having kids.
Got to therapy, go to counselling, try anything to hold it off until your kids are at least older teenagers.
Wanna know what's really destroying the sanctity of marriage? Abuse, Adultery and Divorce.
I can't stand hearing this kind of fud. My parents divorced when I was ten. My dad was accused of being abusive. He may or may not have been, I'm not sure on all the details. Regardless, I turned out fine. I had to go to court. I had to talk to police at random intervals. I could only see my dad a few times a month for a few hours, or every other weekend. They were strange circumstances. But this bullshit about stay together for the kids is complete horseshit. Are you fucking kidding me? I'm livid.
My father has since remarried and is extremely happy with his wife and my two little half sisters. My other sister and I are doing great. I'm starting a company in Sweden and my sister is about to finish her bachelors from USC. My mom is doing great and just adopted a new puppy. Everyone is happy and the shit show is over.
Alternatively had they stayed together... There would have been MOUNTAINS upon mountains of resentment inside of our household. Fuuuuuuuck that no thank you. Kids are tough. They grow up and will be fine if they are loved and supported by their family members... Regardless of whether or not they were divorced.
This bullshit excuse that divorce damages and gives a kid post traumatic stress is false. As we all know most marriages in America end in divorce, so I have a lot of friends with divorced parents. They're all fine. I've never sat with any of them and pouted or wept over my life.
It didn't happen to my family, therefore it doesn't happen right? Thanks for glossing over the therapy and counselling bit.
FYI the age, gender, temperament, environment, household size, family income, income disparity between parents, support or lack of support of other adults in the immediate family, support or lack of support of other children, association with children comparable age/gender/temperament, association with children of different age/gender/temperament etc... etc... one of the few things people miss out when they cite "I'm well adjusted therefore..." as opposed to the legion of people actually studying the effects of divorce on children.
Suffice it to say, your experience with divorce wasn't mine or many others' for that matter. I don't wanna turn this into a flame war, so I'll end it here.
Agreed whole heartedly. Dad remarried when I was 13, then spent the next 12 years fighting her in court. Now, that was one marriage that absolutely was not savable.
In my case, there was some long simmering resentment due to a certain someone (not i) being a cheating ho and lying about it. Resolving this would have required said certain party to come clean, and rebuild the relationship. Instead, my insecurities were used against me (I was controlling asshole according to her), and she actively worked to decimate my self esteem. I literally spent years not understanding that I was pissed at her, and why I was so. Then she withdrew from the relationship, supposedly because I was pissed at her, but I suspect really due to abuse suffered as a child. I became the representation of that, she withdrew completely from me, and then I got lonely, hurt, confused, and angrier.
I tried talking to her about being lonely, and was blown off. Eventually, I realized that I was f'in pissed at her, and when I tried to discuss all that came out was bile and hatred. Thats when I knew things were unfixable. Counseling was suggested by her at this point, but I had zero desire to be told all things I did wrong by two people instead of just one. I was done.
Eventually, she did come clean, and somehow expected things to be fixed. All in all I'm soooooo glad we decided to end the relationship, I had zero idea how stressed I was constantly by the relationship.
The problem is that on the surface it sounds like a good thing, but the reality can be very different.
When people would ask me if I was bothered that my parents were not married, my usual answer was "no, because they would certainly have divorced, or my life would have sucked in a major way." I've seen my parents together enough to know that although they were always polite to each other (at least when I was around) that there is no way they would have stayed together.
Likewise, my wife says the opposite: her parents waited many years too long to get divorced and she suffered for it.
As as result when she and I considered getting divorced (in the end, we didn't) the one thing we could agree on is that every step we took had to consider the impact on the children. That doesn't mean staying together "for their sake" but it did mean not dragging them through the mud with us.
I'm not sure that this is the best venue for pearl clutching or preaching.
What's known is that a substantial number of marriages do end in divorce. These divorces are extremely painful and expensive. The reasons for divorce might be as varied as the number of people getting them, but the procedures involved are rarely unique.
So all of that is an obvious recipe for disrupting an existing industry and printing money in the process. Good on them.
I just don't believe in marriage as an institution; especially when it's such a farce for so many people to begin with. Kicking this sacred cow has consequences so my feeling is, let's not make it sacred. If consenting adults want to do whatever, let them do whatever.
I've got no problem with anyone who wants to get divorced if there are no children involved since that kind of breakup (no matter how smooth people try to make it) will have negative consequences.
I agree entirely that marriage, especially with its cultural underpinnings of extravagance and expense, is just so much bullshit.
But it's there in huge numbers, people do it for all the wrong reasons, and there's no obvious way out of that for a few decades. So in the meantime I'm going to celebrate anyone who can unwind the miseries of people subjected to this nonsense. Keeping people out of court is very much a good thing.
I don't think many people consider "for better or worse" or "until death" as literals anymore (if they ever really did). If you can't really commit to those promises, don't get married.
Bitter, resentful people attempting to fake being in love for the sake of their children whilst hating every minute of being together doesn't work very well either.
Remember, children model expectations for future life on what they see from role models, notably parents. Subconciously imprinting them with the belief that a relationship should be unhappy, fake and filled with resentment and anger isn't great.
Not to mention that a home inhabited by two people who don't want to be there just isn't a very nice environment for a child.
> A common law marriage is likely to last a lot longer these days since, well, it's not common law unless you've been together for a while. Sometimes years.
Just pointing out that in the UK there's no such thing as "common law marriage" even though lots of people think it is a thing. People who are not married (or civil partnered) don't have as many automatic rights when their partner dies.
Ah, I didn't know that. I guess there are bound to be legal complications from no official recognition for being partners so that makes a will of some sort all the more important. Especially when children are involved.
Disclaimer: I'm not in a position to use this startup, but my parents divorced when I was young.
I'm going to be that guy. I really don't like this startup, or at least how it's presented.
I have never seen a startup's front page focus so exhaustively on a founder's background. After reading about her story I'm not motivated to look elsewhere.
Her story garners a lot of sympathy, but how does the company work? That's all I care about when I go to a website's page. And it's not immediately presented. What I'm hit with first is the name, tagline, graphic and founder's story. I get that she went through divorce. The part about the judge is particularly riveting. But I, personally, don't feel it is as professional as it could be. It doesn't need to be cold, but this is trying very hard to be relatable.
I'm not trying to be cruel, I'm just being honest. I hope I don't offend the founders.
It looks like OP it's just a founder profile. The company's home page[1] is much closer to what you would expect. I was initially thrown off too, though.
I still think the homepage leaves out a lot of the value. The explainer video only sets the problem, not the solution.
Problem: Divorce is messy and it's the second most stressful event you and your Children will ever go through. The average divorce takes a year with many dragging on for many years,and inculde _________ trips to court with an average cost of $27,000.
Solution: Our initial trial of 104 families Wevorced in an average of 89 days with 1 trip to court (That's not per family that out all 104 families) and our service costs a fraction of what is normally paid in court fees.
We are able to this using our 6 step process _______ instead of the traditional adversarial __________.
This actually isn't the homepage of Wevorce, which you can find here: http://wevorce.com/
We (Wefunder) are featuring Wevorce as startup of the week. We focus on the founders because we love the team and want to present the company from their angle.
We should probably do a better job of clearly separating the Wefunder and Wevorce brands.
No, man, you've got it all wrong. The real opportunity isn't in marriage-to-divorce, it's in divorce-to-marriage. "Tired of your marriage? Get a better one in six months or your money back!"
Why somebody got divorced is the kind of info that could be very helpful when trying to set them up with someone new. If you knew the factors that led to the first couple being a match, you could really adjust the algorithm to detect dealbreakers.
Why not make it super efficient and simply assign members a person to whom they are legally obligated to pay support? There's too much latency if you actually have to go through all of the steps.
Genius idea. We can target engaged couples and offer to pay for their divorce and wedding as package deal.
We could be profitable charging $1,800 if this service costs $6,000. Here some quick math:
70% of first marriages will end in divorce so we wont have to pay anything.
The other 30% will average 8 years before we have to pay. If we invest the float at 10% we can double our money by the time they divorce.
Total cost: $900/marriage
Best part is, when they come to us to cash in we sell each of them a new wedding/divorce package.
This is ridiculously hard problem to solve and the likelihood of Wevorce succeeding is very low (as in all startups). But man... it's refreshing whenever I see SV funding large hard to solve problems. It's not all me too ideas, bloated valuations, social network XYZ with zero business models as the press might make it seem much of the time.
Acctually i saw the opposite, a startup drives traction from addressing a pain point and there is a big easy target here, make the process suck less. I would say just by cutting out two opposing lawyers this will instantly be more successful based on just the collaborative start alone.
Mods, wefunder, whomever: the similarity of your names is making people think this is the home page of Wevorce rather than an article about the founder and company. Either make it clear at the top of the article page, or in the title here.
Thanks for the feedback, anateus (and everyone else). I made a few quick tweaks to the page that hopefully makes it feel less like their homepage. Let me know what you think.
We want to be careful about making our branding too strong, because this post is about Wevorce, not Wefunder. In the future we'll put more design cycles into separating the Startup of the Week brand from our own, while keeping the featured startup front-and-center.
Divorce is one of the most stressful events that can happen in your life, as a kid or as a spouse. It's great to see companies like Wevorce work towards solving real and important problems.
"so she could help make sure other children didn’t have to go through a similar traumatic experience."
If her goal is to help other children avoid going through this wouldn't the better problem to tackle be how to lower the number of divorces? Any divorce, no matter how "smooth" the process is is going to be painful for the kids.
My boy is now having nightmares going on a year later. And the ex and I came to an agreement, handled things ourselves and had no lawyers involved. Not to say it was easy, and there weren't fights, but as far as divorces go it wasn't messy.
My son appears to be scared that hes going to be taken from me, or his mom. Not exactly sure, as talking to a 3.5yro just woken from a nightmare isn't exactly easy or informative and I'm having to read between the lines a bunch.
I need to find the little guy some counseling or something so we can address his fears and help him work through them.
I don't understand how this is a "startup" in YC/PG's sense of "growth machine".
From the article, the purpose of wevorce is to offer a new approach to divorce, where just one lawyer works for the whole family (partners + kids), instead of the usual arrangement where each partner fights the other to death.
This certainly sounds like a good idea, but isn't it just a kind of counseling business (the Accenture of divorce)?
Even if they can speed up the paperwork a little, at least one lawyer will still be needed for every "customer" (couple divorcing), so how does this scale in a startup sense?
Replying to my own question like on Stackoverflow, it could be that what wevorce does (from a business perspective) is create a new market (a cheap divorce where there is only 1 lawyer instead of 2, and less paperwork), and providing this market with a software solution that it builds and maintains.
Wevorce doesn't employ lawyers directly, it just acts as a marketplace between them and people wanting to get divorced without killing one another, and it takes a cut in the form of software licence.
So from this point of view there's no reason it couldn't scale indefinitely.
Would like to read about your company, but something on this site is causing my browser to jack my CPU, and I'm unable to continue. FF18.0.2 on Ubuntu.
Just got divorced for the 2nd time last week (what can I say? It's a gift), and what I'd really like to see is a web app that does the following:
Give parents and extended family tools to better manage their split parenting work, from parenting schedules, to birthday wish lists, to the child’s clothing sizes, favorite foods, etc.
- Enable the family on one side to be engaged with the life of the child when the child is with the other parent.
- Help the child avoid feeling as if they have “two separate lives”.
- Function as an intermediary between both sides, with focus solely on the child, thus allowing them to cooperate with each other without danger of confrontation. Seeing Nana on Dad’s side communicating and cooperating with Mommy benefits the child greatly.
- Ideally, this technology-assisted “virtual” cooperation in time will serve as a bridge to real-life cooperation and engagement, healing, forgiveness, and understanding.
Features
- Each parent and child can post their work/holiday/event/school/sports schedule
- Track parenting time
- Keep a diary of the child’s activities (food, health, etc) to share with the other parent
- Track shopping lists and assign who buys what (Christmas, bday, etc)
- Track contact info (school, coaches, etc), clothing sizes, etc.
- Share important documents (report cards, etc)
- Share videos, pictures, audio messages, text messages with parents and extended family
- Q&A and community support for parents
- Allow for indirect phone calls between parties who don’t want to share their phone numbers, or chat video the web site.
- Allow for translations to be added to videos and messages.
Great feedback, mikesickler. I'm one of the founders and I can tell you that your requests are in the planning stages. Our vision is help families build sustainable lives over the long-term (I'm 38 and I still get uncomfortable when my divorced parents are in the same room). The tool you describe will be part of it.
I'll share your comment with the rest of the team so we can add some of these to our features list. Thanks!
There are going to be some really good mock testimonials created for this service. They'll probably look like an eHarmony commercial but they'll say really funny things about how great their divorce was and how everyone should try Wevorce for their next divorce.
I don't know, the idea sounds nice, but I doubt that this a venture case and will scale and fits into PG's 'Startup = Growth' strategy since it's just a service which requires tons of manpower (except it pivots into a marketplace/leadgensite for lawyers offering a defined divorce package but we had similar models 10yrs ago and they just do not work). The landing page could be stolen from one of ClickBank's merchants (you know those shady ultra long landing pages which want to sell useless stuff).
I understand that YC startups are proud to be part of YC and thus, put the YC label on their site and everywhere else but often (and in particular here) it's the only USP such startups have.
Hopefully this can help people who don't want to deal with "jagin" to ensure that their divorces don't "wind up like their parents one did." Don't worry, "All of our clients our Wevorce clients."
Wow, I was thinking two nights ago about how interesting/funny it would be if someone pitched a startup to "disrupt" divorce to PG. I hadn't thought at all what the thing would actually do, just the idea. It sounds like one of those sitcom ideas to me but I'll look it over. Weird coincidence, though.
This is a cool idea. I'd like to see something like Wevorce on the other side, i.e., a startup that gives couples more flexibility in creating a marriage contract that meets their needs. Does anyone know if that already exists?
As someone whose parents divorced amicably, I must opine that this is a great idea. The difference between my experience and those of others whose parents fought bitterly is considerable.
At least in Minnesota, there is a trend towards attorneys who practice Collaborative Divorce and I'm told it's spreading across the country rapidly. How does Wevorce fit in with this?
Great question. I'm Jeff, with Wevorce. Collaborative Divorce actually started to catch on in the '80s and does some great work. The trouble is that it is more expensive and unstructured. Just coordinating schedules of the various professionals can several hours in fees. That's one of the problems our system fixes. These sorts of issues meant it spread rapidly at first, but has struggle gaining new converts lately.
Actually, most of our mediators (we call them Divorce Architects) come from a Collaborative Law background.
Majority of that page tells me who the founders are, their business plan, and their investors, but not a whole lot about what they're going to do to help me.
I thought the opposite -- the ligatures seem like they're supposed to make the company look fancy, but when combined with the photos of the founders I just felt creeped out.
I also immediately noticed the ligatures and found them disturbing too. I'm not sure I can explain why but I'll try.
It may be because the first and most prominent ligature is in the title... and the word "suck"
- ligatures are unusual, even in print, let alone on the web => they're distracting (I found myself chasing them on the page to see if they were also in the article -- turns out they're only used in some subtitles, but the rule isn't clear to me)
- ligatures are kind of "classy" (?), and the phrase "suck less" is very colloquial => the contrast is unpleasant (like seeing someone in a tuxedo, covered in mud)
Finally, the home page of wefunder is completely different, with basic sans used for copy (font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;) and 'ChunkFiveRoman' for titles (?)
In short, the typography seems to be a little all over the place (but that's just my opinion).
I agree with this - thanks a lot for the feedback.
We're going through the flow and experimenting with a lot of type choices, and your point about the tone really rings with me. I expect to put ChunkFive on the bench soon, to be replaced by something with a little less angst, though I expect it to still be a slab-serif. As far as Abril Display (what we're using for headings on these featured startup pages) is currently used, we could improve. I think the actual use of ligatures helps give a bowtie look, but it's not necessarily what we're looking to do. The tone of the brand going forward will be key for that decision. IMO Abril Text, being used for the body copy, is a good typeface for long format reading. Though however I try to justify it, we've got some serious typeface gloat happening, and we'll start to see them tightening up over the next few releases.
The ligatures aren't especially creepy, but they're still bad. It is very odd to use the blatant st and ck ligatures and not use f or t ligatures. And maybe it's the fact that you're using slab serifs? I haven't considered this before, but maybe slab serifs and ligatures just don't mix? Your ampersand is nice though!
The still from the first video is incredibly off-putting. It's an awkward smile for any website, but for a divorce website, with the caption "They put me on the stand" it seems very inappropriate. I realised seeing the photo later on that it was one of the founders, but from the image and caption alone there'd be no way to know that (people should read the copy text, sure, but many of them will see the image first.) The Founders & Co image is better, but it does make me think that a sparkle will appear on their teeth any moment now...
I hope doctors go out of business, too (due to everyone being healthy, and/or being able to download into new fresh bodies whenever, from a 24h old backup). That doesn't mean I want to stick to medieval bleedings and such in the interim.
As a lawyer with many colleagues practicing family law, I don't think this is terribly fair. Divorces are acrimonious because the overwhelming majority of divorcees have fundamental issues with their spouse that they can't even verbalize, let alone work out. The underlying feelings that trigger the explosive fights about nothing (think toilet seats or dishes in the sink) are only magnified when blame for failure of the marriage and the dividing of assets/children comes into play. In other words: divorce is acrimonious because people going through divorce literally go crazy.
I would bet Wevorce is successful because it integrates counseling/communication into the divorce process, something that is basically prohibited when both sides are represented by counsel. That alone sounds like a substantial improvement.