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What exactly did Google expect to happen when they created the service and published the protocols?


"Google" is not one uniform hive-mind:

It was probably created by one department, and when it start getting big someone else noticed the raising cost and made them shut it down.


Presumably that they'd leak money out the ears providing a public utility but that is OK because they have a de-facto monopoly on the Internet's license to print money.

See also Youtube.




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