It seems that in today's world, too many companies get a hair-brained idea from some executive that thinks they've got it all figured out, spend 100's of thousands building it, and millions to market it... only to discover that nobody actually likes it and/or will ever use it.
I don't want to name names (as I'm not looking to start a flamewar), but off the top-of-my-head I can think of several very prominent, very successful (historically) corporations that seem to use such a marketing-driven approach: instead of letting users fall in love with the product by their own devices, instead the corp tries to make the product and only then do they try to sell the user on why they should love it.
Sometimes it works, sometimes it doesn't, but when it doesn't it can be a costly mistake. When you have a compelling product or service, marketing is minimal; word-of-mouth is king!
It seems that in today's world, too many companies get a hair-brained idea from some executive that thinks they've got it all figured out, spend 100's of thousands building it, and millions to market it... only to discover that nobody actually likes it and/or will ever use it.
I don't want to name names (as I'm not looking to start a flamewar), but off the top-of-my-head I can think of several very prominent, very successful (historically) corporations that seem to use such a marketing-driven approach: instead of letting users fall in love with the product by their own devices, instead the corp tries to make the product and only then do they try to sell the user on why they should love it.
Sometimes it works, sometimes it doesn't, but when it doesn't it can be a costly mistake. When you have a compelling product or service, marketing is minimal; word-of-mouth is king!
Cheers, your service looks very cool.