I've made hundreds of thousands of dollars selling digital products since '97. It really works.
However, the challenge for folks new to the game -- is NOT the product. Product is simple.
Repeat after me: don't worry about the damn product, worry about the salesletter.
It is that salesletter that separates the winners and lowers.
Often, it takes me longer to write the salesletter than it takes me to create the product.
I jest not.
And that's why we are all discussing the parrot's salesletter.
I've seen many folk stumble because they can't twist their brain to write good long-form salesletters.
If you want to win at this game, print out dozens of these letters, get out your pencil and highlighter and study them like your life depends on it.
Follow this simple step and I promise you can make money in the info-product game.
Most of you won't follow that simple step, will go out and create "the most amazing product ever", crank out a lame salesletter and won't make a nickel.
Seen it over and over and over and over.
And then you'll poo-poo info-product marketing the rest of your days.
(Notice how you are more apt to read a post when it's short paragraphs? That's just one "hacking for humans" technique we use.)
Actually, I just skipped to the last paragraph. Short paragraphs are one thing, but one-sentence paragraphs are just annoying. Of course, other people may react differently.
It's really weird that you say "you are more apt to read a post when it's short paragraphs". I was actually annoyed by the short paragraphs as I was reading and ended up skipping to the end.
However, the challenge for folks new to the game -- is NOT the product. Product is simple.
Repeat after me: don't worry about the damn product, worry about the salesletter.
It is that salesletter that separates the winners and lowers.
Often, it takes me longer to write the salesletter than it takes me to create the product.
I jest not.
And that's why we are all discussing the parrot's salesletter.
I've seen many folk stumble because they can't twist their brain to write good long-form salesletters.
If you want to win at this game, print out dozens of these letters, get out your pencil and highlighter and study them like your life depends on it.
Follow this simple step and I promise you can make money in the info-product game.
Most of you won't follow that simple step, will go out and create "the most amazing product ever", crank out a lame salesletter and won't make a nickel.
Seen it over and over and over and over.
And then you'll poo-poo info-product marketing the rest of your days.
(Notice how you are more apt to read a post when it's short paragraphs? That's just one "hacking for humans" technique we use.)