This is a different behavior entirely. In the "couch potato" case people are just spending all day watching whatever is on, which might become a fundamental feature of their life. In the "netflix enthusiast" case people are spending chunks of free time consuming entire TV series, and often it's a thing that they'll do occasionally instead of continuously. This has very different consequences in the impact such behaviors have on someone's life.
A bit tangential, but I really hope some service solves the "couch potato" use case for streaming - I love Netflix, but I miss cable tv's channel jumping.
I want someone to curate and select shows for me, and show them in a channel, so I can just browse (an improved Cable Tv experiencie, hopefully ad-free, but probably not :P ).
I also miss live (or slightly delayed but current) sports - that would be a killer feature for Netflix.