I imagine that must be their thinking. Clearly a lack of technical resources it's not. Moreover, Amazon has already shown [1] good will when negligence led to an unexpectedly high bill.

I'm surprised (though empirically without much reason) not to hear stories from NewHotness et al about "how AWS burned five times our monthly budget in one day of frenzy". Even if those new visitors may very well be welcome for the business, I imagine there are many folks who would like some control (say, to double the limit), maybe at the risk of leaving the site offline for a few minutes.

[1] http://www.behind-the-enemy-lines.com/2012/04/google-attack-...