This is presumably the PingShow in your profile?

30,000 views of a video sounds huge - can I ask how you grew it ? What was the off the bat number - ie was being part of a big channel just land big numbers ? Did you link from a popular article? Interested for the obvious reasons - and will have a watch when off iOS !

Yep, my video podcast is Ping on Channel 9. Honestly, I don't have good metrics on it... and that drives a data guy like me nuts! :)

I do think the majority of the traffic is driven by it being featured on the home page of the Channel 9 developer network every Monday. I also think a lot of people subscribe to it through their Windows Phones (primarily Microsoft developer audience). You can find it on iTunes, but not sure if we have metrics for that.

We actually discussed some of the C9 metrics in the comments on a recent episode. Dan, the senior director of Channel 9, provided some good insight. We compared C9 to tech videos on YouTube and Vimeo. You can see the discussion here: http://channel9.msdn.com/Shows/PingShow/Ping-160-Sinofsky-WP...

Re: growth over time That's tough to measure because the positioning of Channel 9 and the show has changed over time. When the show first started, they collapsed Channel 8 (academic) and Channel 10 (cool tech) into Channel 9 (developer). So there were some episodes with 90,000+ views and there was a lot of confusion and sudden drop in viewership. A lot of the confusion was that Ping was one of the least technical shows on this historically purely developer network. The viewers initially revolted and said this shouldn't belong on Channel 9.

I did some snapshot-based analytics by screen-scraping the Channel 9 page every hour or so to see how each episode would compare in its initial two days... IIRC, the shows that were around 10-14 minutes would have ~30% more views than shows over 15 minutes. But that was too short to go into depth on anything. We weren't reading perfectly worded scripts from teleprompters, so our 10-14 minutes was not very dense. I thought that a very short, non-informative, not incredibly funny podcast wasn't that valuable. So we could game the system and try to get a high view count with short episodes or try to get better content and more engagement with a lower view count.

Fast forward to today... we're now in our 166th episode. We are consistently getting 30,000+ views on 20+ minute episodes which is lower views than what we have had, but we seem to have much better engagement. The viewers seem to appreciate our light-heartedness and our running gags/inside jokes while bringing interesting angles to tech news. I'm happy to see the amount of substantial and thought-out comments that we are getting is also improving.

If you do start watching, would love to hear what a fresh pair of eyes thinks. Always looking to get feedback. Would love to be the next shanselman many years down the road.

Interesting on the 10-14 minute drop off point - I almost never watch technical you tube videos, and hardly ever listen to podcasts because of the time commitemtn vs not being sure what I will get (I used to be glued to Spolsky though I knew what I was getting)