If your game is a cool evolution of Sudoku, then focus your initial marketing efforts on places where people discuss that game.
Find where your customers are, then spend your time and effort there. Go to those specific forum boards/google groups and be helpful and cool. Don't just barge in and spam everyone with new topics. Help people out first. Ask senior members to review your game and give you direct feedback. Take their concerns/comments seriously.
Trying to market to everyone simply dilutes your effort.
Make sure you have a good keyword rich domain name like sudoku-pro.com or sudoku-evolved.com or something (I have no idea if those names are taken). Highlight how your product stands out from "generic" soduku games.
Setup a simple landing page (e.g. from a wordpress app template) with more information that details how great your game is specifically for Sudoku fans.
Add google analytics or kissmetrics to the landing page.
List your landing page in google for indexing (be patient it takes a while).
Then buy a little traffic on adwords when people search for the keyword Sudoku (like 50-100 clicks). Limit your budget at first. I'm not suggesting you spend a lot. Just a little.
Check google analytics to see the keywords that showed up on your page. When people click on an adwords ad, it shows the keywords they searched google for.
So, if someone clicks your ad for "Bacon-flavored Sudoku", you will
see in your logs their search term of "delicious tasting sudoku"
You can learn a lot about what people are looking for this way and then fine tune your messaging and even your product to fit what people are looking for.
Find where your customers are, then spend your time and effort there. Go to those specific forum boards/google groups and be helpful and cool. Don't just barge in and spam everyone with new topics. Help people out first. Ask senior members to review your game and give you direct feedback. Take their concerns/comments seriously.
Trying to market to everyone simply dilutes your effort.
Make sure you have a good keyword rich domain name like sudoku-pro.com or sudoku-evolved.com or something (I have no idea if those names are taken). Highlight how your product stands out from "generic" soduku games.
Setup a simple landing page (e.g. from a wordpress app template) with more information that details how great your game is specifically for Sudoku fans.
Add google analytics or kissmetrics to the landing page.
List your landing page in google for indexing (be patient it takes a while).
Then buy a little traffic on adwords when people search for the keyword Sudoku (like 50-100 clicks). Limit your budget at first. I'm not suggesting you spend a lot. Just a little.
Check google analytics to see the keywords that showed up on your page. When people click on an adwords ad, it shows the keywords they searched google for.
So, if someone clicks your ad for "Bacon-flavored Sudoku", you will see in your logs their search term of "delicious tasting sudoku"
You can learn a lot about what people are looking for this way and then fine tune your messaging and even your product to fit what people are looking for.
Hope that helps.