Do we know what the augmented reality part will look like from the user's perspective? The skydive jump looks like it is basically a head mounted video camera - and while there is no doubting that was technologically very impressive, full video feeds in that wireless environment, I've not seen what it looks like for the person actually using the glasses.
They did the concept video http://www.youtube.com/watch?v=9c6W4CCU9M4 I guess that's the long term goal. I haven't seen any real-world previews yet. I guess that's what is most exciting about the hardware going to developers soon, we should see some images.
Re-watching the promo video, I'm surprised at how basic it seems. For example, when the user had picked up the book about ukeleles, I was expecting a bunch of comparable price listings to pop-up, or at least the book's ISBD info.
And face recognition is an obvious use, but I think people would've freaked out if the promo showed how you could look at people and ascertain their identity.