I don't disagree that VCs are susceptible to fads and trends. A few years back, it was "We're X, but social." Then it was "We're X, but with geolocation." And who could forget the wave of "We're X, but with gamification," or "We're the Groupon of X?" And right now, the "subscription box of crap" model is still pretty trendy.
That said, the real question we should be asking ourselves isn't "Does the subscription box model work," but rather, "In which markets does it actually address a big problem?" Trends can be useful, but we need to read them with better common sense than we do.
That said, the real question we should be asking ourselves isn't "Does the subscription box model work," but rather, "In which markets does it actually address a big problem?" Trends can be useful, but we need to read them with better common sense than we do.