On the other hand, and I certainly don't know how this works, I don't think the CEO or President of many firms personally okay each ad in a campaign.
They give the marketing department a budget and say, there, go, spend that money.
So the interaction here is between a bunch of marketing people, we don't know the genders of many of them, we don't know what their relationship to tech is, we don't know what their relationship to the execs is.
>>They give the marketing department a budget and say, there, go, spend that money.
I don't know how this company works. I used to be a marketing director and I know it didn't work the way you describe at all. No manager is an island and everyone has to answer to everyone somewhere along the line.
I will argue that a CEO should be well-aware of what their company is and what it represents. I don't fault the company in the article for okaying the image portrayed in the ad, though. It is truly their own decision.
They give the marketing department a budget and say, there, go, spend that money.
So the interaction here is between a bunch of marketing people, we don't know the genders of many of them, we don't know what their relationship to tech is, we don't know what their relationship to the execs is.