One that I can imagine is this works on all devices and all browsers regardless ...

freehunter on Jan 3, 2013 | parent | context | favorite | on: France’s second-largest ISP deploys ad blocking vi...

One that I can imagine is this works on all devices and all browsers regardless of any external factors. For example, is it possible to install an AdBlocker on Safari Mobile? I know it's not on my Windows Phone. Having to install an extension on every device, every browser, every computer gets tiring.

Another bonus is when people visit, ads are blocked for them as well.

clicks on Jan 3, 2013 [–]

So, simply put: convenience. Plus, some small saving on computational resources on the browser device.