> Same reason as everyone else. People want devices with low power consumption.

People want cars with good fuel economy and tasty, nutritious lunches, too, so why don't we see Microsoft Motors or The Microsoft Café?

I'm not focusing specifically on the ARM architecture, but merely pointing out that using ARM is just another quality of this product that fails to make use of any of Microsoft's existing advantages; the broader question is why MS decided to release any tablet at all in the first place