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Sponsored posts, premium themes, promoted posts. Pretty sure they're far from profitable, but they're bringing some revenue in.

http://www.quora.com/Tumblr/How-does-Tumblr-make-money

http://www.businessinsider.com/tumblr-revenues-2012-9




If they are not profitable, it means that the downtime is actually improving their financials...;)


Chuckled at that, given their scale I'm sure they are already at fixed rates for colo space and bandwidth.




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