Like I said before, there's a distinction between software and other forms of content, such as media. Games have a significantly greater value when purchased through Steam instead of pirated. Not only do you get multiplayer/community features, but the install process is much easier (than with a disc as well), and you get automatic updates. I would consider Steam the exception, not the rule, when it comes to gaming. And I also don't think this applies nearly as much to other media.