Plus:

- They don't link from the blog to the site from their logo. Marketing 101 here, folks.

- Here is their pitch:

We allow startups to get the right exposure to media while bloggers are able to filter the stories they get.

Huh?

- Thier tagline:

The matchmaking platform for startups and bloggers

Unless the business is aiming at selling to bloggers, this line is not quite clear.

- I have to click on an image of a button to find out you have not launched and are just asking for my email. Double huh?

It is obvious there has not been a test run in this landing page. Which reminds me of rule #1 of landing page: Continually Test Everything.

Good luck to the Press42 team.

Hey, fair point, so, I'm a huge believer of positive feedback, so what are your suggestions? What parts don't you understand? How would you rephrase it? Very open to suggestions :)

Pretty link bait-y. I could also write an article with:

Title: Internal combustion engines will never work

Content: I saw this guy who forgot to fill gas this morning

"There's not the least thing can be said or done, but people will talk and find fault." - Cervantes

There's only two sentences on the press42.com home page, but despite such brevity, I had zero trouble understanding their value proposition.

"We allow startups to get the right exposure to media while bloggers are able to filter the stories they get."

So what does this mean for a blogger? Filtering stories I can get? To read? Write?

Startups who are still figuring it out like to use ambiguous blanket statements in order to "capture as much of an audience as possible". They are afraid they are missing out on potential users if don't appeal to everyone.

I think you are the exception to the rule. I could guess what I think it means, but I shouldn't have to.

How would you rephrase it? Would love to hear suggestions :)

So how would you rephrase it? Open to suggestions :)

Really depends on what you actually do as a company

We allow startups to push their stories in the system. The platform does some semantic analysis, figures out what is your startup is doing and pushes it to the right blogger/journalist in the right market. On the other hand, bloggers get access to a stream of stories that are suited either to their preferences or to the topics they tend to write about. Essentially something like match.com but with startups and bloggers.

That's much more clear to me now