ok, I didnt make myself clear. By "everyone" I meant everyone that knew what Internet is.
In terms of penetration and reach-wise, there is no difference between MySpace and Facebook. While there may be 100MM on MySpace and 800MM on Faceook, the difference is that back then much fewer people were aware that internet exists.
If anything, I dont find "facebook killer" to be harder to achieve just because FB reach is so great. Things go viral nowadays; if something cooler comes along, then it will be spread across FB. I rather find it hard to find something that users would value more than hanging out with friends online.
> the difference is that back then much fewer people were aware that internet exists
That's pretty much the point. In the time that Facebook got big, hundreds of millions of people were beginning to use the internet to socialize for the first time. They didn't have to unlearn how Friendfeed worked, or abandon their contacts on Myspace, because they had never used these services. It was all new and Facebook snapped them up.
There aren't hundreds of millions more for the next social network to snap up. In the developed world, the internet is done growing. Every North American or European who is ever going to use the internet already does. Everyone who would be interested in using a social network is already on Facebook.
Not literally everyone (we all know a few people who aren't on Facebook), but close enough that the trick they pulled off can't be repeated.
In terms of penetration and reach-wise, there is no difference between MySpace and Facebook. While there may be 100MM on MySpace and 800MM on Faceook, the difference is that back then much fewer people were aware that internet exists.
If anything, I dont find "facebook killer" to be harder to achieve just because FB reach is so great. Things go viral nowadays; if something cooler comes along, then it will be spread across FB. I rather find it hard to find something that users would value more than hanging out with friends online.