Am I the only one who is far less likely to read an HTML email? If I see that I need to click to allow external images for my email to load, I'm probably just going to delete it. It's amazing to me that HTML email can be effective for marketing.
You're not alone - but you are in a minority (well - apart from here probably ;-). Most people don't really understand that there is even a difference between HTML and plain text mails.
The difference that most people act on is a well designed vs a poorly designed email - whether that be plain text or HTML. A badly designed text mail will lose to a well designed HTML one. A well designed text mail will beat a poorly designed HTML one.
Since you have more design options for HTML you can normally make the HTML mail be the most effective option.
You're not alone - but you are in a minority (well - apart from here probably ;-). Most people don't really understand that there is even a difference between HTML and plain text mails.
The difference that most people act on is a well designed vs a poorly designed email - whether that be plain text or HTML. A badly designed text mail will lose to a well designed HTML one. A well designed text mail will beat a poorly designed HTML one.
Since you have more design options for HTML you can normally make the HTML mail be the most effective option.