Took me a re-read but... HAH!

I remember in the early 2000's when I told my friend, "I got a RIM-job." He laughed. I didn't get it. I got it.

I really do hope that RIM regains some of the ground they've lost. The playing field is starting to level off. In the next 18 months, I predict (crystal ball is out) that a handful of manufacturers will have nearly equal (buzzword)ecosystems. For RIM to be successful again, they MUST shock the market; do something to competitors aren't doing. It will no longer be about hardware specs, software features & functions nor ecosystem. They need to revisit Mike L's vision for innovation.

It's kind of hard to fault them when it took an eternity for RIM itself to realize what a domain of rim.jobs would imply.

Not that I'd ever accuse The Register of having too much class regardless.