Microsoft can't win with "muscle" or brute force or any back room competitive shenanigans.
Microsoft will win when they design great things that make their users happy. It's that simple. That's the world we live in now.
These guys had to cut component orders for the Surface because they skipped the part where they made a product people would enjoy using. There's too much choice now, the standards have grown too high. Microsoft has to compete on day-to-day ownership happiness. And that's tough because they've been leaning on vendor lock in and Enterprise IT fiats for their success a little too long.
Ballmer's the one who needs muscling out. Microsoft needs a leader with a deep understanding of consumer products if they want a seat at the table for the next generation.
Microsoft will win when they design great things that make their users happy. It's that simple. That's the world we live in now.
These guys had to cut component orders for the Surface because they skipped the part where they made a product people would enjoy using. There's too much choice now, the standards have grown too high. Microsoft has to compete on day-to-day ownership happiness. And that's tough because they've been leaning on vendor lock in and Enterprise IT fiats for their success a little too long.
Ballmer's the one who needs muscling out. Microsoft needs a leader with a deep understanding of consumer products if they want a seat at the table for the next generation.