i have to agree on "...is all about the almighty dollar."
at the end of the day, one-directional media consumption (almost anywhere) is driven by maximising ad dollar expenditure. we just need for the Formula One Group to make the same sales effort in the US as they've done in asia. since the sales push in asia (during the past 3 years) a whole bunch of new asian sponsors/cars/drivers have joined F1. i guess it's a matter of time.
at the end of the day, one-directional media consumption (almost anywhere) is driven by maximising ad dollar expenditure. we just need for the Formula One Group to make the same sales effort in the US as they've done in asia. since the sales push in asia (during the past 3 years) a whole bunch of new asian sponsors/cars/drivers have joined F1. i guess it's a matter of time.