I love subtle, ingenious ads but I get the impression they may not be as effecti... | Hacker News

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		EricDeb on Nov 25, 2012 \| parent \| context \| favorite \| on: The Best Tech Ad I’ve Seen Lately I love subtle, ingenious ads but I get the impression they may not be as effective in terms of conversions as traditional image projection type ads (ie showing the latest bmw model or an attractive model wearing a particular clothing line)

gkoberger on Nov 25, 2012 | [–]

Why? Every single person holding that magazine clearly likes Time, so the image resonates. Whereas a nice car or model is hit or miss.

Plus, more people are going to buy an iPad than a new BMW.

[Edit: Best of both worlds: https://www.youtube.com/watch?v=640v8yBcXg8]

habosa on Nov 25, 2012 | [–]

I think in this case the trick is that all people with the magazine want to do the action displayed in the ad.

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