The original shares the same ridiculous title but the article itself is a much better read.

It's only ridiculous if you are a literal-minded pedant without a shred of poetry in your soul.

Is the poetry of talking of systems that spring back to life without a focus on the 3 years of human effort all that different from the poetry of cat walk models, photoshop body images, etc?

Poetry can be great, but not when it enforces unrealistic expectations. In technology we are not above the limerick.