It's an oldie but a goodie. It talks a lot about split testing from the print days -- catalogs, newspaper classifieds, etc. Writing headlines gets its own chapter. Really great book. Really easy to read and understand. The current edition is the 5th edition. You can get it from Amazon.
It's an oldie but a goodie. It talks a lot about split testing from the print days -- catalogs, newspaper classifieds, etc. Writing headlines gets its own chapter. Really great book. Really easy to read and understand. The current edition is the 5th edition. You can get it from Amazon.