OP - I was aghast at your CTR rates when I first read your post. I don't know your marketing/segment but it's certainly worth questioning whether or not you are getting the right keywords to trigger your ads. Your top three ads have a grand total of 28 clicks over > 21,000 impressions. That is misery. There's just no way you are going to be able to be profitable/break-even with AdWords if you can't improve that CTR.
As such, it leads me to question your keyword selection. You need to know "What were the keywords that actually triggered my ad?" This is possibly VERY different from the keywords you entered (particularly if you are using broad match). My guess is you're wildly off the mark in terms of your keyword selection/filter. Adwords expands broad match keywords to the point of unprofitability IME. You have to find out what people are actually searching for that trigger your ad and "trim the fat" by modifying your keywords so that you don't pay for unrelated things.
For example, let's say you have "payment disputes" as a broad match keyword. That is so general that Google is going to auto-expand your keywords to synonyms and "things that Google thinks are like payments, disputes, and payment disputes". So if you used that as a broad match keyword, you might be surprised to find that your ads were served for the following keyword searches:
* Credit repair atlanta
* bankruptcy dispute
* credit card payment was declined
etc, etc, etc - "similar yet different" is not profitable here. I'd suggest you review the actual keywords and work to get that CTR up.
As such, it leads me to question your keyword selection. You need to know "What were the keywords that actually triggered my ad?" This is possibly VERY different from the keywords you entered (particularly if you are using broad match). My guess is you're wildly off the mark in terms of your keyword selection/filter. Adwords expands broad match keywords to the point of unprofitability IME. You have to find out what people are actually searching for that trigger your ad and "trim the fat" by modifying your keywords so that you don't pay for unrelated things.
For example, let's say you have "payment disputes" as a broad match keyword. That is so general that Google is going to auto-expand your keywords to synonyms and "things that Google thinks are like payments, disputes, and payment disputes". So if you used that as a broad match keyword, you might be surprised to find that your ads were served for the following keyword searches:
* Credit repair atlanta
* bankruptcy dispute
* credit card payment was declined
etc, etc, etc - "similar yet different" is not profitable here. I'd suggest you review the actual keywords and work to get that CTR up.