New guys starting a startup that want to make their website "viral" look at this post, and learn. Give something of value, something that I can really learn from, maybe even not directly related to your startup, and people will give you credit. Not everyone can write a good post, but when you do be sure that I will check you website to understand what do you do. Also a couple of suggestions, your logo should take me to the website landing page, not blog home, this guys did a fine job by putting both links. And don't be ashamed of starting with something like "We at ZippilyBooppily(link) do.." this is perfectly fine, I know that you want my attention for your startup, and if you have something interesting to say I will check it, that link helps and tells me about you. Last and maybe most important, don't spam me, or HN or whatever, write only when you have something to say.