One major benefit over hardware? - it's easily changed. Almost certainly will you eventually be able to apply whatever skin suits your fancy. It also opens up very interesting opportunities for the homebrew scene.
I think it’s just unacceptable for the interface in such an expensive car to look so ugly. You may be able to fiddle with it, but that never seemed like an acceptable excuse to me. When I pick the knobs I know what I get. It might not be really possible to change them, but at least I could pick something I liked.
