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"No one wants to convince retailer marketers that a system clocked at half the speed of their competitors is actually just as fast"

They don't have to. Reviewers would shout from the rooftops that your new laptop/tablet does not feel hot when holding it and lasts significantly longer on a battery charge. Then, you market your devices by quoting the reviewers.

Even on a desktop, a cooler CPU has advantages. Put it in a smaller, quieter box, and advertise that.



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