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What levers are there, really? Waymo has a monopoly and it seems like they will for a while, so they have a lot of power, but all I really see them doing is making it expensive. Anything that makes the experience worse takes away from their ability to take market share away from Uber/Lyft.


Ads in the car.

Forced “safety breaks” due to the newly proven dangers of sitting in a car for more than 20 minutes. Taking place at our safety parter McDonalds.

Deliberately taking certain routes and encouraging you to stop at partner stores.

Making you pay rent for the self driving.

Increasing the subscription costs continuously.




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