We use Google Analytics, KissMetrics, New Relic, Pardot, Tracelytics.
I always go back to Google Analytics to check whether something else is broken, its just the de facto standard against which everything else is compared.
We recently rolled out KissMetrics for customer tracking and have been very impressed with it so far. The biggest difference of course is the base unit for KM is an action someone took, rather than just a pageview.
Being able to tie back those actions down to one user is also great when you are starting out to see the typical path someone takes before performing some action. Google Analytics only shows funnels in aggregate as all data is anonymous.
The general hierarchy of tools typically goes Google Analytics, then KissMetrics/Mixpanel, then Pardot/Marketo/Intercom.
Careful though when loading up all these scripts, at OpenSesame we are very tool happy and it became a problem for page load times. http://bit.ly/RABRJv
I always go back to Google Analytics to check whether something else is broken, its just the de facto standard against which everything else is compared.
We recently rolled out KissMetrics for customer tracking and have been very impressed with it so far. The biggest difference of course is the base unit for KM is an action someone took, rather than just a pageview.
Being able to tie back those actions down to one user is also great when you are starting out to see the typical path someone takes before performing some action. Google Analytics only shows funnels in aggregate as all data is anonymous.
The general hierarchy of tools typically goes Google Analytics, then KissMetrics/Mixpanel, then Pardot/Marketo/Intercom.
Careful though when loading up all these scripts, at OpenSesame we are very tool happy and it became a problem for page load times. http://bit.ly/RABRJv