Actually, they don't do that [attention whoring] just fine. They've actually severely diminished that experience with the new system that limits the exposure your updates get unless you buy a $7 promotion. This scheme is a disaster ... yes, charge Pages for it, but not regular individual users.
Why is it a disaster? As long as there is no feedback on how little exposure one's posts get, I don't see a downside to facebook with this. Being flooded with bad/uninteresting content was a real problem. Filtering one's stream was an important usability addition.