Great points. And unlike your high school papers, which hopefully your teacher at least read through until the end, your prospect may not even read through the whole proposal if you don't start with something compelling. (I wrote a whole other post about this: http://www.mimiran.com/proposals/why-your-prospect-doesnt-wa...)

Keep it short, sweet, and interesting. (If you've ever been on the other side, having to read some of this crap, you can really appreciate it.) ;-)